The Corps Network and Planters Unveil New Park in New York City


 

NEW YORK – October 3, 2011 – Today, Mr. Peanut arrives in the Big Apple in his biodiesel Nutmobile to unveil a new urban park – a Planters Grove – on Manhattan’s Lower East Side. Mr. Peanut is joined by local youth service corps members, residents of the New York City Housing Authority’s (NYCHA) Lillian Wald Houses and Kraft employees for a day of community planting to add the finishing touches to the park. This is the third Planters Grove built in the U.S. this year as part of the Planters "Naturally Remarkable" program. Planters Groves were opened earlier this year in New Orleans and Washington, D.C.

Planters will be joined by U.S. Congresswoman Nydia M. Velázquez, New York City Councilwoman Rosie Mendez, New York State Assembly Member Brian Kavanagh, New York State Senator Daniel Squadron, NYCHA Chairman John Rhea and NYCHA Commissioner Margarita López to officially open New York City’s Planters Grove.

Located at Avenue D between 4th and 5th Streets, the Planters Grove provides NYCHA residents and families with more than 8,000 square feet of usable green space – helping to expand access to parkland in a neighborhood cited by New Yorkers for Parks as lacking adequate open space. Additionally, this Planters Grove furthers New York City’s PlaNYC goal of creating more accessible open space citywide and ensuring every New Yorker lives within a 10-minute walk from a park.

“Planters Groves reflect the values rooted in Planters heritage - sustainability, healthy lifestyles and community," said Scott Marcus, Senior Brand Manager, Planters. "By bringing a Planters Grove to NYCHA’s Lillian Wald Houses, residents and families will experience the many environmental, health and quality of life benefits that parks can provide communities."

Planters Grove Design Highlights

Each Planters Grove was designed by Ken Smith, the New York City landscape architect acclaimed for the rooftop garden at New York’s Museum of Modern Art, the City’s East River Waterfront Esplanade and 7 World Trade Center Plaza. The New York City Planters Grove includes:

  • A rainwater garden features a lumber boardwalk with an underground system that collects rain water to help irrigate the park’s vegetation and reduce stormwater overflow
  • A wood surround that defines the park’s peanut-shape and acts as a trellis structure for a variety of greenery
  • Native flowers and plants such as azaleas and a variety of ferns, which will attract several species of birds and butterflies year-round
  • Numerous benches dot the park to provide seating for seniors and families


The park was developed with the input of NYCHA residents. Over 80 cubic yards of concrete, brick and debris were removed to create a green, open space for the community to enjoy.

"At NYCHA, we believe in the transformative power of creating and caring for green spaces," said NYCHA Chairman John B. Rhea. "The New York City Planters Grove at Lillian Wald Houses is an example of how we can work together with our partners and the community to create greener NYCHA neighborhoods."

"Green spaces not only beautify neighborhoods, but they purify the air creating a healthier environment for us all," said NYCHA Commissioner and Environmental Coordinator Margarita López. "As part of its Green Agenda, NYCHA has been working with residents through its Gardening and Greening Program and Resident Green Committees to ensure a brighter greener tomorrow for our children."

The New York City Planters Grove was created in partnership with The Corps Network – the national organization promoting and advocating for Service and Conservation Corps across the U.S. Members of Green City Force, a New York City-based corps program providing NYCHA youth with green-collar job training, led the construction efforts and will help care for the park with NYCHA residents.

About Planters: Planters, America’s leading snack nut brand, has a long history of pioneering industry firsts, including Dry Roasted Peanuts nearly fifty years ago. This inventiveness is delivered through a diverse portfolio of nutritious and delicious plant-based snacks such as peanuts, cashews, almonds, pistachios and other nuts. Planters NUT•rition offers a distinctive line of nut mixes that focus on specific nutritional needs.

About Kraft Foods: Kraft Foods Inc. (NYSE: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love. Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2010 revenue of $49.2 billion. Twelve of the company’s iconic brands – Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Tang and Trident – generate revenue of more than $1 billion annually. On Aug. 4, 2011, Kraft Foods announced plans to divide and create two independent public companies: a high-growth global snacks business with estimated revenue of $32 billion and a high-margin North American grocery business with estimated revenue of $16 billion, based on 2010 financial results, adjusted for divestitures. The transaction will take at least 12 months to complete, during which time plans regarding the structure, management, governance and other matters will be announced. A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index. Visit kraftfoodscompany.com and facebook.com/kraftfoodscorporate.

About The Corps Network: Established in 1985, The Corps Network is the voice of the nation's 158 Service and Conservation Corps. Currently operating in 46 states and the District of Columbia, Corps annually enroll more than 33,000 young men and women in service every year. Corps annually mobilize approximately 265,000 community volunteers who in conjunction with Corps members generate 15.3 million hours of service every year. Today's Corps, inheritors of the legacy of FDR's Civilian Conservation Corps, enable Corps members to improve community and the environment through programs including Civic Justice Corps, Public Lands Corps, Clean Energy Service Corps, and Corps Respond. By serving their nation, Corps members gain abilities that last a lifetime, including work readiness, educational advancement, civic engagement, and the ability to make responsible choices.

About Green City Force: Green City Force engages NYCHA residents, aged 18-24, who hold a GED or high school diploma in intensive service, training and academics geared towards clean energy careers. Our Corps Members reduce greenhouse gas emissions and improve community environmental health through painting rooftops white and growing organic food, while gaining marketable skills and earning money for college. Our ambition is that national service directed at reducing green-house gas emissions and improving the environment becomes an avenue to prosperity for a generation of urban young adults in New York City.

The Corps Network and Planters Unveil New Park in Historic Washington, DC Neighborhood


 

The Corps Network and Planters Unveil New Park in Historic Washington, D.C. Neighborhood

WASHINGTON, D.C. — Today The Corps Network, the voice of the nation’s Service and Conservation Corps, and Planters, America’s leading snack nut brand, unveil the second of three planned urban parks known as Planters Groves in Lincoln Heights, a historic Northeast Washington D.C. neighborhood. The Corps Network’s local members, Washington Parks & People, Earth Conservation Corps, and the Student Conservation Association worked withPlanters and many other community partners to transform land into the peanut-shaped park. ECoRe, a provider of engineering services that emphasize sustainability and renewable energy, managed the build and helped coordinate the Volunteer Corps work on site.

The Washington, D.C. Planters Grove is located at 50th Street and Nannie Helen Burroughs Avenue, NE. U.S. Congresswoman Eleanor Holmes Norton (Washington, D.C.) and Mayor Vincent Gray will join other local dignitaries, community members, and Mr. Peanut to celebrate the new park with a day of volunteer planting. Planters envisioned its Groves as a means to transform underdeveloped and underutilized urban land into vibrant, green spaces. They are an important part of Planters 2011 “Naturally Remarkable” Tour, an effort to advance the brand’s values of healthy lifestyles and sustainability.

Sally Prouty, President and CEO of The Corps Network remarked, “The Planters Grove now takes its place as a nexus of neighborhood revitalization, community service and outdoor activity. Our work with Planters is proof that public-private partnerships can seed community transformation and growth.”

Designed by renowned landscape architect Ken Smith, Planters Groves are part urban revitalization, part urban art. Each Planters Grove features unique elements that promote sustainability and reflect the neighborhood’s unique culture and heritage. The Washington, D.C. Planters Grove includes:

• 39 newly-planted fruit and nut trees, in addition to 67 serviceberry trees,which expand Washington, D.C.’s tree canopy, as well as provide health and environmental benefits to local residents such as improved air quality and lower summer air temperature   

• A border of reclaimed porch columns frames the park’s unique peanut-shape and highlights the neighborhood’s “front porch” culture

• A rainwater garden collects storm water excess and helps decrease the amount of pollution reaching the adjacent stream

• Azaleas incorporated into the park’s design note the beginning of America’s urban environmental movement, which began when Lady Bird Johnson responded to the plea of local eight-year-old John Hatcher for azalea bushes for his housing development

The Washington, D.C. Planters Grove builds upon recent efforts by the D.C. Department of Parks & Recreation to redevelop the broader Marvin Gaye Park corridor into a hub of outdoor recreation, civic participation, and public-private partnership. Additionally, the Planters Grove complements the D.C. Department of Transportation’s sustainable streetscape improvement project currently underway. 

“The Planters Grove is a welcome addition to a location that has deep historical and cultural significance and fits in perfectly with the District’s goals of providing healthy lifestyle choices for residents of all ages for generations to come,” said Jesùs Aguirre, Director of the D.C. Department of Parks & Recreation.

Scott Marcus, a Senior Brand Manager for Planters said “Peanuts are truly a ‘naturally remarkable’ food. They have a rich American heritage and, in many ways, are both good for you and good for the earth. Planters is excited to work with the local D.C. community to create a natural space in our nation’s capital that celebrates the peanut and promotes healthy living and sustainability.” 

In 2011, the first Planters Grove opened in New Orleans. An additional Planters Grove will be created later this year in New York City.

To follow The Corps Network’s partnership with Planters and get updates on our work, you can “Like” The Corps Network on Facebook at www.facebook.com/TheCorpsNetwork and“Like” Mr. Peanut on Facebook at www.facebook.com/mrpeanut.

To learn more about Corps in your state and ways to volunteer, visit www.corpsnetwork.org.     

About The Corps Network: Established in 1985, The Corps Network is the voice of the nation's 158 Service and Conservation Corps. Currently operating in 48 states and the District of Columbia, The Corps Network enrolls more than 33,000 young men and women annually in service in addition to mobilizing approximately 227,000 community volunteers each year. For more information contact Rob Spath at rspath@corpsnetwork.org or visit www.corpsnetwork.org

About Planters: Planters, America’s leading snack nut brand, has a long history of pioneering industry firsts. This inventiveness is delivered through a diverse portfolio of nutritious and delicious plant-based snacks such as peanuts, cashews, almonds and other nuts. Planters NUT•rition offers a distinctive line of nut mixes that focus on specific nutritional needs. Planters almonds and pistachios are roasted with real herbs and spices, delivering extraordinary flavor. Planters Trail Mix blends roasted nuts, delicious fruit and other wholesome ingredients to help fuel an active lifestyle.

About Planters Sustainability: Planters has made considerable investments in greening their facilities through energy and water conservation, as well as waste reduction. As part of its brand citizenship, Planters has committed, in collaboration with The Corps Network, to developing green, natural spaces called Planters Groves across the U.S. The brand's commitment to nut farmers is extended through the African Cashew Alliance (ACA), an initiative to improve cashew production, sustainability practices and increase the cashew-related income of 150,000 cashew farmers by 2012.

About ECoRe: ECoRe is a provider of engineering consulting services, specializing in clean technology development, engineering and integration of renewable energy solutions, and developing sustainable communities. ECoRe focuses on addressing diverse energy-related needs by forming integrated management teams to develop energy solutions that foster sustainable communities and provide affordable, tailored solutions.  Their team of engineers and sustainability professionals bring sustainable solutions – both financially and environmentally – to the people and companies that have traditionally been underserved by the sustainability community. Learn more at www.ecoreventures.com.

About Parks & People: Washington Parks & People began 20 years ago with Meridian Hill/Malcolm X Park, receiving the National Park Service's highest organizational award for leading the transformation of the single most violent park in the capital region into one of its safest. We lead greening initiatives across the city -- massive land reclamation, native reforestation,  watershed restoration, public health and fitness programming, urban agriculture, and green job training -- to help revitalize once forgotten communities. Learn more at www.washingtonparks.net.

About Earth Conservation Corps: Earth Conservation Corps is a nonprofit youth development and environmental service organization located where the heavily polluted Anacostia River flows through our nation’s capitols most disadvantaged communities. Since 1989 we have been successfully reclaiming two of America’s most endangered resources — our youth and our environment. We use the challenge and promise of restoring the Anacostia River to engage unemployed community youth for a transformative volunteer year of environmental action and community service. Learn more at www.ecc1.org.

About The Student Conservation Association: The Student Conservation Association (SCA) is a national organization that develops tomorrow's conservation leaders by providing high school and college students with conservation service opportunities in all 50 states, from urban communities to national parks and forests. Since 1957, SCA's hands-on practice of conservation service has helped to develop new generations of conservation leaders, inspire lifelong stewardship, and save the planet. SCA is a non-profit headquartered in Charlestown, NH and maintains regional offices in Boise, ID, Oakland, CA, Pittsburgh, PA, Seattle, WA, and Washington, D.C. For more, logon at thesca.org.

 

 

 

The Corps Network and Planters Unveil New Park in New Orleans' Central City Neighborhood


 

Corpsmembers from Limitless Vistas, Inc. help plant the new park.

NEW ORLEANS—Today The Corps Network, the voice of the nation’s Service and Conservation Corps, and Planters, America’s leading snack nut brand, unveil the first of four planned urban parks known as Planters Groves. The Corps Network’s local members, Limitless Vistas, Inc. and Louisiana Green Corps/Arc of Greater New Orleans worked with Planters and many other community partners to transform land into the peanut-shaped park. It was designed by renowned landscape architect Ken Smith. Located at 2047 Felicity Street in New Orleans’ historic Central City neighborhood, the unique public green space will open today at Noon CST. The opening will start with a traditional New Orleans’ second line, led by Mr. Peanut and his new biodiesel Planters Nutmobile.

Sally Prouty, President and CEO at The Corps Network, said that “The Corps Network thanks Planters, our Corps & Corpmembers, community partners, volunteers and the incredible people of Central City for helping us make this a reality.”

Over 150 local Corpsmembers and young community volunteers have been engaged in the creation of the park. So far they have helped to paint prominent park features, clean and sort bricks for pathways, and help plant many of the park’s diverse species. Limitless Vistas and the Louisiana Green Corps will lead the ongoing maintenance, programming, and seasonal planting of the park with additional community partners including New Orleans Neighborhood Development Collaborative, Central City Partnership and Faubourg Lafayette Neighborhood Association, BFA Environmental, Old City Building Center, and FutureProof.

“We’re proud to have worked with the wonderful people of Central City to plant some good in New Orleans,” said Jason Levine, senior director of marketing at Planters.  “These parks were inspired by the community of growers who have been our namesake - planters.”

Locally-sourced reclaimed materials have been used in the construction of the park. For example, reclaimed windows from homes destroyed in Hurricane Katrina form the park’s peanut-shaped window surround and have been painted in 5 colors that reflect the neighborhood’s character. 

Plants that are part of the local ecology have also been used in the park’s design. Sixteen native bald cypress trees will help give the park a pleasant atmosphere that reflect the South’s distinctive and storied wetland forests, while flowers like Swamp Lilies and White Prairie Clovers will add charm and diversity to the understory.

Additional eco-friendly features include a rain garden, a community gathering spot made with recycled pavement called the “Legume Plaza,” and Adirondack style chairs made from recycled materials. A solar lighting system and rainwater collection tank will be added as the park’s final touches are completed. Planters has also added playful touches to the park’s design, including a special Mr. Peanut bench.

“We were excited to play a part in creating this Planters Grove,” said Patrick Barnes, founder of Limitless Vistas, Inc. “This natural park will not only be a place for the community to enjoy shared experiences, but will also serve as a teaching tool about the environment and local agriculture.”

In 2011, additional Planters Groves will be created in Washington, D.C., San Francisco, and New York City.

To follow The Corps Network’s partnership with Planters and get updates on our work, you can “Like” The Corps Network on Facebook at www.facebook.com/TheCorpsNetwork and “Like” Mr. Peanut on Facebook at www.facebook.com/mrpeanut.

To learn more about Corps in your state and ways to volunteer, visit www.corpsnetwork.org.     

About The Corps Network: Established in 1985, The Corps Network is the voice of the nation's 158 Service and Conservation Corps. Currently operating in 48 states and the District of Columbia, The Corps Network enrolls more than 33,000 young men and women annually in service in addition to mobilizing approximately 227,000 community volunteers each year. For more information contact James Jones at jjones@corpsnetwork.org or visit www.corpsnetwork.org

About Limitless Vistas, Inc.: Limitless Vistas, Inc. (LVI) is a 501 (c) (3) non-profit organization established in Louisiana, post Katrina.  It has as its vision to train and educate inner city youth to become stewards of their environment and to introduce real entry level career opportunities for these youth in environmental science and engineering. For more information, contact Matilda Tennessee at matennessee1@bellsouth.net or visit www.limitlessvistas.org 

About Louisiana Green Corps: The mission of the Louisiana Green Corps (LA Green Corps) is to provide green job skills training to unemployed, under-employed, court involved or otherwise disadvantaged residents through the completion of impactful environmental restoration and conservation projects. For more information, contact Vance Levesque at arccontroller@bellsouth.net or visit www.lagreencorps.org

The Corps Network and Planters to Collaborate

 

The Corps Network, the voice of the nation’s Service and Conservation Corps, andPlanters, America’s leading snack nut brand, are coming together to transform neglected land into natural spaces, in select communities across America. Ken Smith, the renowned landscape architect, is being tapped to design the spaces – with a whimsical touch befitting of the brand and its iconic character, Mr. Peanut.

Starting in 2011, The Corps Network and its member Corps will help Planters bring its “Naturally Remarkable” campaign to life by encouraging Americans to get their hands dirty, reconnect with the earth and experience real growth in their community. 

Increasingly, companies are working with nonprofits to address a variety of issues facing our communities. The Corps Network hopes their work with Planters will become a model for what can be accomplished when the private and public sector join together.

“We are very excited about working with Planters,” said Sally Prouty, President & CEO. “Our rich histories and commitment to sustainability brought us together, and it’s our mutual desire to make a difference in our communities that drives us forward.”

This is the first national public/private collaboration of this type for The Corps Network. “We are very committed to the work we and our member Corps do. Our first major collaboration of this scale had to celebrate conservation and service,” said Sally Prouty. “ Planters’ commitment to sustainability and its desire to bring people together in service fit with what The Corps Network is about.”

“We want to celebrate where we came from. Planters are the original entrepreneurs – scrappy and down to earth,” said Jason Levine, Senior Marketing Director at Planters. “We’re excited to work with The Corps Network, its member Corps and local community volunteers to create spaces where people can reconnect with the land, plant memories and grow a community.”

About The Corps Network: Established in 1985, The Corps Network is the voice of the nation's 143 Service and Conservation Corps. Currently operating in 47 states and the District of Columbia, The Corps Network enrolls more than 30,000 young men and women in service in addition to mobilizing approximately 227,000 community volunteers annually. For more information contact James Jones at jjones@corpsnetwork.org or visit www.corpsnetwork.org.

About Planters & Sustainability: Planters, America’s leading snack nut brand, has a long history of pioneering industry firsts and this inventiveness is delivered through a diverse portfolio of nutritious and delicious snacks.Planters is working with the National Peanut Board to recognize peanut farmers who are implementing sustainability practices and making positive social changes in their local communities. Planters is a founding member of the African Cashew Initiative, which aims to increase the cashew-related income of 150,000 cashew farmers over the next four years. Planters has also conserved 5.6 million pounds in packaging and shipping materials and its Suffolk, VA roasting facility has achieved a “zero waste to landfill” goal.