The Corps Network in Hollywood: The Serve A Year Campaign Launch Event


On Monday – March 23, 2015 – The Corps Network participated in the launch event of ServiceNation’s Serve A Year campaign at the Jimmy Kimmel Live! studio in Los Angeles, CA.


Background Info:

Announced in the fall of 2014 at the annual meeting of the Clinton Global Initiative, Serve A Year is a campaign to unite national service organizations with some of the most influential voices in entertainment, business and technology in an effort to inspire young Americans to serve their country. The goal is that people will one day ask each other “where did you serve?” – similar to how we now ask each other “where did you go to college?”

To make national service a more prominent part of the American way of life, Serve A Year is focused on integrating national service into popular culture with the help of script writers, television and movie producers, celebrities, viral video stars and influential businesses. The campaign has already experienced success; AmeriCorps has been mentioned or written into the plotlines of popular TV shows including Parks & Recreation, True Detective, Melissa & Joey, and The Middle.  

Serve A Year is supported by innovative companies, including Airbnb, Tumblr, Comcast and NBCUniversal, as well as 18 of the country’s leading national service organizations. Along with YouthBuild USA, The Corps Network represents the Opportunity Youth pillar of the campaign, championing the idea that participating in national service can be a transformative experience for disconnected young people. 



The Launch Event:
 

Hosted at the Jimmy Kimmel Live! studio in Los Angeles, CA, the launch of the Serve A Year campaign included appearances by Jimmy Kimmel and Chelsea Clinton;  audience members included over 200 Hollywood executives, writers and producers, and senior corporate executives. The Corps Network was represented at the event by Marie Walker, Vice President of The Corps Network; Bruce Saito, Executive Director Emeritus of Los Angeles Conservation Corps (LACC) and a member of TCN’s Board of Directors; and several current and former LACC Corpsmembers. Kendrick Collins, an alumni of LACC, was one of three Corpsmembers to speak during the event about his national service experience.

After the launch event, Marie Walker and Kendrick Collins visited the studio’s green room to watch the filming of that evening’s episode of Jimmy Kimmel Live! During the taping, Jimmy Kimmel interviewed Chelsea Clinton about Serve A Year and the duo released a PSA about the campaign. 

Blog Slideshow: 

The Corps Network joins Chelsea Clinton and ServiceNation at Jimmy Kimmel Live! for launch of Serve A Year Campaign


Marie Walker, President & CEO of The Corps Network, with Bruce Saito, Executive Director Emiritus of the Los Angeles Conservation Corps (LACC) with two LACC Corpsmembers before the ServeAYear Campaign launch event in Los Angeles, CA. 

$3 million commitment to Serve a Year Campaign announced at Clinton Global Initiative

On September 22nd, at the Clinton Global Initiative’s annual conference, President Bill Clinton announced a $3 million commitment to the Serve a Year Campaign. The campaign – which is led by ServiceNation and partners representing all of the country’s leading national service organizations, including The Corps Network – is focused on working with leaders in the entertainment industry to raise awareness about national service through incorporating programs like AmeriCorps into TV shows, movies and other pop culture outlets.
 



Press release from ServiceNation
September 22, 2014
Tim Smith, Director of Online Engagement, Service Nation

 

Chelsea Clinton, President Clinton, ServiceNation Announce Commitment to Reach Millions of Americans Through Serve A Year Campaign

Comcast and NBCUniversal, Airbnb, & Philanthropists Jonathan and Jeanne Lavine and Josh and Anita Bekenstein Commit Over $3 MM in support of campaign led by ServiceNation

New York, NY  – Today, at the Clinton Global Initiative’s annual conference, President Bill Clinton announced a $3 million commitment to the Serve a Year Campaign. The Campaign, led by the grassroots advocacy organization ServiceNation, will work with leaders in the entertainment industry to popularize the idea of national service by integrating programs like AmeriCorps into television and movie scripts, as well as content created by cutting-edge online and social media artists.

“If more young people participated in full time service programs like AmeriCorps, it would have a transformative impact on our country,” said Chelsea Clinton, Vice Chair of the Clinton Foundation. “Through our work with the National Service Alliance, we seek to accomplish just that. We have proven time and again that we are stronger when we work together and by giving more Americans the opportunity to come together in service, we make our nation stronger."

Building on more than 20 years of support for national service, philanthropists Jonathan and Jeannie Lavine and Josh and Anita Bekenstein have each committed $1 million to this effort. Longtime supporters of Service Year organizations, they are excited about a new future for this movement.

“We strongly support the idea of a Service Year," said Jonathan Lavine. "We believe that ServiceNation’s cultural campaign will have a powerful impact on establishing a year of service as a common opportunity and expectation for a new generation that is ready serve.”

President Clinton also announced a number of ambitious goals and grants that will promote and strengthen national service programs. Those include:

Developing 30,000 new national service positions by 2017

Working with institutions of higher education and establishing a new “Employers of Service” program

New partnerships and commitments from major companies like Airbnb, Cisco, the Lumina Foundation, Comcast and NBCUniversal

The creation of the National Service Alliance – a group consisting of ServiceNation, Voices for National Service, National Conference on Citizenship, and The Franklin Project at the Aspen Institute – that will be responsible for fulfilling the commitments.

"Enriching the neighborhoods we serve is at the core of Airbnb's mission, and we are thrilled to support national service and AmeriCorps members in their commitment to give back," said Joe Gebbia, co-founder and Chief Product Officer of Airbnb. "Airbnb's partnership with the Clinton Foundation and ServiceNation will help provide new service corps members with a place to call home as they embark on their year of service to strengthen America's cities and communities."

“Our nation faces immense challenges, and we know that there is no better way to tackle them than by encouraging young people to dedicate a Service Year in their communities,” said Zach Maurin, Executive Director of ServiceNation. “We also know that the millennial generation wants to serve if they are given the right information and opportunities. With the support of partners like Airbnb and Comcast and NBCUniversal, we can effectively reach this generation and connect them to the opportunities they so desperately want.”

Airbnb, the global hospitality company, will support this initiative by donating accommodations and support for approximately 1,000 AmeriCorps members during their transition to new cities for their Service year. Comcast Corporation will commit $1 million in airtime to promote the Serve A Year Campaign.

“Comcast and NBCUniversal have been proud to support ServiceNation and the idea of a Service Year for many years,” said Charisse R. Lillie, Vice President of Community Investment at Comcast Corporation and President of the Comcast Foundation. “As a company uniquely positioned to inform, empower and inspire, we are excited to leverage our assets to support this bold new plan through our many platforms. Together, we will reach a new generation ready to serve.”