The Corps Network in Hollywood: The Serve A Year Campaign Launch Event


On Monday – March 23, 2015 – The Corps Network participated in the launch event of ServiceNation’s Serve A Year campaign at the Jimmy Kimmel Live! studio in Los Angeles, CA.


Background Info:

Announced in the fall of 2014 at the annual meeting of the Clinton Global Initiative, Serve A Year is a campaign to unite national service organizations with some of the most influential voices in entertainment, business and technology in an effort to inspire young Americans to serve their country. The goal is that people will one day ask each other “where did you serve?” – similar to how we now ask each other “where did you go to college?”

To make national service a more prominent part of the American way of life, Serve A Year is focused on integrating national service into popular culture with the help of script writers, television and movie producers, celebrities, viral video stars and influential businesses. The campaign has already experienced success; AmeriCorps has been mentioned or written into the plotlines of popular TV shows including Parks & Recreation, True Detective, Melissa & Joey, and The Middle.  

Serve A Year is supported by innovative companies, including Airbnb, Tumblr, Comcast and NBCUniversal, as well as 18 of the country’s leading national service organizations. Along with YouthBuild USA, The Corps Network represents the Opportunity Youth pillar of the campaign, championing the idea that participating in national service can be a transformative experience for disconnected young people. 



The Launch Event:
 

Hosted at the Jimmy Kimmel Live! studio in Los Angeles, CA, the launch of the Serve A Year campaign included appearances by Jimmy Kimmel and Chelsea Clinton;  audience members included over 200 Hollywood executives, writers and producers, and senior corporate executives. The Corps Network was represented at the event by Marie Walker, Vice President of The Corps Network; Bruce Saito, Executive Director Emeritus of Los Angeles Conservation Corps (LACC) and a member of TCN’s Board of Directors; and several current and former LACC Corpsmembers. Kendrick Collins, an alumni of LACC, was one of three Corpsmembers to speak during the event about his national service experience.

After the launch event, Marie Walker and Kendrick Collins visited the studio’s green room to watch the filming of that evening’s episode of Jimmy Kimmel Live! During the taping, Jimmy Kimmel interviewed Chelsea Clinton about Serve A Year and the duo released a PSA about the campaign.