2011 Project of the Year: Over 1/2 Million Square Feet of Cool Roofs

 

Winner: Green City Force

Over the past 7 months Green City Force, a recent start-up corps, has participated in the New York Cool Roofs campaign with the NYC Department of Buildings, NYC Service, and the Community Environmental Center (CEC). The goal of the campaign was to paint 1 million square feet of rooftops with a reflective coating that can lead to energy savings of 18% in a building.

The white coating (a titanium paint mixture) works to reflect up to 85% of the sun’s rays during hot summer months, lowering the electrical costs needed to cool a building. Green City Force (GCF) was tasked with coating half of the 1 million square feet.

To date, they have surpassed that goal, having coated and cleaned over 600,000 square feet. But as an added bonus, many of Green City Force’s Corpsmembers have become leaders and people capable of recruiting others to this cause.

In May, when the Corpsmembers of GCF’s most recent cycle first started, they had yet to demonstrate their job readiness, professionalism, or ability to interact with their community. Only 6 of the 24 individuals had been employed in the previous year, and these individuals all had low-paying seasonal jobs. By having them paint rooftops, interact with residents on the way to roofs, and arrive at worksites promptly at 8 am, GCF Corpsmembers gained new confidence and understanding of what it takes to succeed.

One of GCF’s partners, Community Environmental Center, became so impressed with the dedication and professionalism of Corpsmembers that they asked GCF if Corpsmembers could supervise volunteers on some of their projects. GCF volunteers rose to the need, sometimes supervising up to 100 volunteers on large rooftops. Corpsmembers handled logistics like making sure brushes, paints, and other supplies were ready for volunteers. In addition to surpassing its square footage goal, GCF has recruited over 1000 volunteers and Corpsmembers have supervised work at over 10 sites. These numbers indicate a significant transformation for Corpsmembers.

To go from disconnected and unemployed to supervising fellow citizens in a project to better the environment and save energy costs, GCF’s Corpmembers have demonstrated admirable leadership, persistence, and professionalism.